The crypto market thrives on anticipation, and few tokens embody that more than Dogecoin (DOGE). Despite a $33 billion market cap and status as the original meme coin, DOGE continues to rely heavily on sentiment, with no built-in staking or utility, leaving investors waiting for its long-promised $1 milestone. But while DOGE holders wait, new developments are shaping the meme coin landscape. Dogecoin Treasury Plans $200M Raise According to Fortune, Elon Musk’s personal lawyer, Alex Shapiro, has been named chairman of a planned Dogecoin Digital Asset Treasury (DAT). The treasury reportedly aims to raise at least $200 million to accumulate DOGE, following a trend of companies adopting token-focused accumulation strategies inspired by Michael Saylor’s $70B Bitcoin DAT model. Other developments include: Bit Origin (BTOG) securing $500M in July for a corporate Dogecoin treasury. Grayscale seeking SEC approval to launch a Dogecoin ETF. Dogecoin trading at $0.21 (down 4%), with a market cap of $32B at the time of reporting. Musk, Dogecoin’s most vocal supporter, reinforced his stance by declaring that “fiat is hopeless.” Layer Brett Offers Immediate Utility and Staking Rewards Meanwhile, Layer Brett (LBRETT), an Ethereum Layer 2 memecoin, is drawing attention with its ongoing presale at $0.005 per token. Unlike DOGE, which relies solely on community enthusiasm, LBRETT offers staking rewards up to 1,000% APY for early adopters. Key features of Layer Brett include: Ethereum Layer 2 speed & low fees, with transactions costing pennies. Massive staking rewards, declining as more participants join. Gamified staking and NFT integrations for added utility. Decentralization and no KYC barriers, emphasizing accessibility. Fixed supply of 10B tokens with transparent tokenomics. Meme Coins Enter a New Era While Dogecoin’s cultural dominance remains strong, its future relies on institutional accumulation vehicles like DATs and potential ETF approvals. In contrast, Layer Brett is offering tangible incentives today, combining meme culture with real DeFi utility as the market prepares for the 2025 bull run. Investors now face a choice: wait for Dogecoin’s sentiment-driven $1 breakout, or explore Layer Brett’s immediate staking opportunities and utility-driven growth.