Bitwise CIO: SEC’s Generic Listing Standards Could Spark Crypto ‘ETPalooza’
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Matt Hougan, CIO at Bitwise, says the SEC’s work on generic listing standards for crypto exchange-traded products (ETPs) could transform the market, calling it crypto’s potential “ETPalooza.” Currently, every new crypto ETP in the U.S. requires a lengthy, one-off SEC filing with no guaranteed approval. Generic listing standards would replace that with predefined criteria, allowing issuers to launch ETPs much faster, possibly within 75 days. Eligible assets could include Solana, XRP, Chainlink, Cardano, Avalanche, Polkadot, Hedera, Dogecoin, Shiba Inu, Litecoin, and Bitcoin Cash. Hougan compared this shift to the SEC’s 2019 ETF Rule for traditional markets, which tripled new ETF launches. He expects crypto could see a similar boom, with dozens of single-asset and index-based ETPs and more traditional managers entering. While more ETPs don’t guarantee investor inflows, they make it far easier for traditional investors to access crypto through simple brokerage tickers. This positions assets to benefit when fundamentals improve. Hougan called the adoption of generic standards a “coming of age” for crypto, signaling legitimacy, wider access, and the potential for a major rally, even if it’s only the beginning of broader adoption.