Bitrue has announced trading and post-launch support for Linea (LINEA), the Ethereum Layer-2 network developed by ConsenSys, which officially launches on September 10, 2025. Linea leverages zero-knowledge proofs to improve scalability and reduce fees without compromising security. To support the rollout, Bitrue launched a staking pool that distributed 160,000 LINEA, with another 80,000 LINEA set for release on September 11. Spot trading goes live September 10 at 15:00 UTC, followed by a 5 million token Trade and Earn campaign, and from September 12, LINEA will join Bitrue’s flexible staking program with rates of up to 20% APR. Bitrue says the move highlights its commitment to top-tier blockchain projects, adding LINEA to a portfolio that includes XRP, ADA, SUI, and World Liberty Financial.

Linea’s launch represents one of the most anticipated Ethereum scaling upgrades of 2025, potentially reducing network congestion and transaction costs for millions of users. By being among the first major exchanges to support LINEA with trading, staking, and incentive programs, Bitrue is positioning itself at the center of Ethereum’s next wave of adoption while giving its users early access to a network expected to play a pivotal role in the Layer-2 ecosystem.

At the same time, Ethereum treasury company Sharplink (NASDAQ: SBET) faces mounting skepticism despite holding 837,000 ETH ($3.6B). The firm plans to stake part of its treasury on Linea after mainnet launch, but its stock has fallen 11% in the past week to $15.73. On prediction platform Myriad, 82.5% of users doubt Sharplink will reach its goal of 1M ETH by Sept. 16, citing concerns over its equity financing model, which dilutes existing shareholders with each new issuance. Analysts suggest most digital asset treasury (DAT) investors view Sharplink more as a trading vehicle tied to market swings than a long-term yield-generating business.

Sharplink’s struggles highlight the growing scrutiny around how crypto treasuries fund expansion and whether staking strategies can create sustainable value. Its challenges stand in contrast to the optimism surrounding Linea’s launch, showing how execution and investor confidence can diverge even within Ethereum’s broader ecosystem.

Conclusion:

Sharplink, by contrast, illustrates the downside of relying on public equity to fund large crypto holdings. While its ETH treasury is impressive, the lack of investor confidence suggests markets want more than just “buy and hold”, they want clear, profitable strategies such as yield-generation, staking, or DeFi integration. Unless Sharplink pivots toward value creation beyond accumulation, it risks being discounted relative to its underlying assets.