Trump Media Strikes $6.4B Deal With Crypto.com

Trump Media & Technology Group (TMTG), parent of Truth Social, announced a $6.4B deal centered on Crypto.com’s native token CRO, positioning TMTG as the first publicly traded CRO treasury company. Following the news, CRO rallied more than 30%, and TMTG’s shares gained as investors digested the token integration and capital commitments.

In a series of high-profile moves, Crypto.com purchased $50 million worth of TMTG stock, while TMTG reciprocated with a $105 million investment in CRO. As part of the partnership, CRO is set to become the platform token for Truth Social, signaling deeper integration between the two entities. Meanwhile, Yorkville Acquisition Corp has announced plans to purchase up to $1 billion in CRO alongside additional capital lines dedicated to token accumulation. Separately, TMTG is raising $2.5 billion to launch a Bitcoin treasury strategy, underscoring its ambitions to build long-term exposure to digital assets.

Whale Trade Rattles Bitcoin: Sale with a 3× Leveraged Short

A well-known whale sold 197 BTC ($21.35M) around $108,398/BTC, then immediately opened a 3× leveraged short worth about $60.89M (approximately 561 BTC ). The sequencing suggests a deliberate attempt to capitalize on downward momentum and order-book fragility.

Breakdown of the Strategy

The whale’s strategy unfolded in stages: the initial spot sale converted holdings into cash while simultaneously exerting downward pressure on price. This move had an immediate sentiment impact, triggering fear and caution among both institutional investors and retail traders. To capitalize further, the whale executed a leveraged short position, aiming to profit as the market reacted to the initial shock of the sell-off.

How Bitcoin & Crypto Prices Are Affected

Short-Term Volatility

The whale’s sequence (sell by 3× short) adds immediate downside pressure, while the TMTG–Crypto.com partnership is a bullish catalyst for altcoins especially CRO. Expect volatility as traders fade spikes and buy dips across key levels.

Sentiment Split

For BTC, the narrative is tactically bearish until $112K–$114K is reclaimed. For CRO and select exchange tokens, utility headlines and treasury accumulation are positive, albeit with profit-taking risk after sharp moves.

Macro Market Drivers

Bitcoin’s short-term outlook remains highly sensitive to Federal Reserve policy. Dovish signals such as rate cuts or an easing bias could fuel a rebound toward $123K+, while a hawkish stance driven by inflation concerns or re-tightening risks a retest of the $100K support. The US Jobs Report will also be a strike, with strong job growth likely to stoke inflation fears and trigger bearish pressure, while weaker data could raise the odds of rate cuts and provide bullish momentum for BTC. At the same time, inflation and stagflation risks remain in focus as sticky inflation combined with slowing growth tends to weigh heavily on risk assets, whereas a softer inflation outlook would improve overall crypto risk appetite.

Short-Term vs Long-Term Scenarios

Traders must watch $108K support. A breakdown risks a slide toward $100K, while holding the level could fuel a relief rally toward $123K.

BTC remains volatile between $108K support and the $112K–$114K resistance zone. Failure to hold $108K risks a deeper move toward $105K–$100K, while reclaiming $112K–$114K could unlock a push toward $120K–$123K. CRO stays bid on partnership headlines, but traders should watch for pullbacks after sharp vertical moves and possible rotation into other exchange tokens. On the macro front, Fed speakers and the US Jobs Report can flip intraday bias quickly, making strict leverage and stop-loss management essential.

Long-Term (3–12 Months)

Institutional adoption through ETFs, corporate treasuries, and custody infrastructure provides a strong tailwind for Bitcoin. If the Federal Reserve shifts decisively dovish, a sustained range re-test in the $120K–$135K zone is plausible. For altcoins, platforms with genuine integrations, such as CRO within social and app ecosystems, could outperform, while weaker tokens face consolidation. On the macro side, disinflation and monetary easing would support risk assets, but stagflation risks would cap valuations and suppress speculative flows.